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winner 2014

Renee Verhoeven & David Carr
Sunnyside

Value is currently expressed in money, but does this really reflect what we most value in our society? The most expensive things in the world can be meaningless to some. We imagined a place in which we question if the current monetary system has influenced the way people behave for the worst. Could there be a system where people are eager to improve their identity instead of being money-driven? Like money, your identity is a very complex concept. However, with growing possibilities of wearable technologies and growing capacity of analysing (big) data, there might be ways of giving identities a marketable value. That potentially leads to a complete decentralised value system that links social backing with power and value.