by Rhea Mathew
Project Overview:
The National Wealth Service, established in 2008 embarked on a visionary journey after researchers began exploring the profound impact of emotions on economic decision-making. This pivotal moment in history saw the convergence of behavioural finance and psychology, ushering in a paradigm shift that fused emotions and finance. Gone are the days of monetary transactions, emotions are the new currency - redefining the very essence of value.