In 2014 the FOM awards became self-conscious and started to question the identity of money:

In recent years; our relationship to money has started to move beyond facilitating our personal identity (through material ownership), to identity combining with money. Social media networks are being used by creditors to gauge a person's behaviour and the likelihood of timely repayments. Mobile payment apps are beginning to utilise biometrics (face recognition, fingerprints) to create secure payment methods. Electronic money is combining with who we are as individuals and this trend is likely to continue as smart phones become ubiquitous payment methods which harbor large amounts of personal information…